Weekdone Leadership Academy #95: Positioning, Innovation & Segmentation

This newsletter edition is all about how you can approach your business with new strategies and a fresh attitude. Learn about how Weekdone, Intercom, and other companies are connecting with their customers and innovating their product from it.

Psychographic Segmentation: A Weekdone Case Study

Psychographic Segmentation: A Weekdone Case Study

Psychographic segmentation is a segmentation strategy where you break your audience apart by sets of psychological traits. We will go over the steps and processes we went through to implement it, starting from the thinking and questions we asked down to the tools and methods we used to do it. Read more

SaaS Breakthrough Podcast - Segmenting at Weekdone

SaaS Breakthrough Podcast - Segmenting at Weekdone

Our sales team were like "hey - you're sending us leads we don't want". And Jason was like "ok cool but maybe I can do something kick ass with them" (spoiler: we did). Find out how in our joint podcast with Demio.
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Finding jobs your product is used for

Finding jobs your product is used for

This article goes over how Intercom used Jobs-to-be-Done and the research they carried out using it. You'll learn the technique and how you can use it to better understand your customers.
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Everyone Is a Start-Up in the Post COVID-19

Everyone Is a Start-Up in the Post COVID-19

A year after the global pandemic, one thing is certain – business has changed forever. Another thing is clear – innovative and resilient companies are looking to reinvent themselves and their approach toward engaging with customers in order to stay competitive.
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Audience Segmentation: Where Do You Start?

Audience Segmentation: Where Do You Start?

In conversion optimization, we talk about the importance of knowing our customers a lot. But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves.
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A Product Positioning Exercise

A Product Positioning Exercise

Too often there is a massive disconnect between companies creating offerings that are important, world-changing, exceptional and AWESOME. Customers can fail to see anything interesting about them at all. If you feel like this has been happening to your product – this product positioning template was built for you.
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Learn how other companies benefit from Weekdone goal setting — Insights and examples.

Weekdone helps you set structured goals to align activities throughout your organization. Track weekly progress, provide feedback, and move everyone in a unified direction. Yes - try Weekdone & improve my team now!

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