Setting Objectives and Key Results (OKRs) is generally a hard task where it is easy to get everything wrong. Here are some examples on how to set OKRs for a content managers based on our personal experience.
And if you don't know, OKRs are a popular management strategy for goal setting within organizations. The purpose of OKRs are to connect company, team, and personal goals to measurable results while having all team members and leaders work together in one, unified direction. OKRs are typically implemented within specialized OKR software.
OKRs give you a long-term view that helps you see if your weekly tasks contribute to your long term goals. Keeping both weekly tasks and quarterly goals in front of you, you can make sure everyone sees how their activities benefit team goals in the long term.
For the system to succeed, you need to set the right goals, and measure the right Key Results. OKR Examples site has many marketing OKR examples. This site serves as both a resource for starting out with OKRs and a guide for creating them. Basically, it's a "How-to Guide to Writing Good OKRs with Example Objectives and Key Results".
OKRs work well for marketing managers, SEO specialists, and advertising people. However it gets trickier if the main aspect of your job is writing and producing content.
Setting the right Objectives.
The key to setting right OKRs for a content manager is understanding why are you producing this content. Is it to boost page views in a blog? Do you want to give helpful guides to your existing clients? Are you focused on getting the most out of your SEO optimization?
So, like with all positions, it is important to understand what is your overall goal. Why are you generating this content.
OKR Examples gives some different ideas on how to approach this based on your role in the marketing team:
OKRs for Content Manager.
Objective: Successfully implement the weekly newsletter.
- KR: Finalize the content strategy, key messages, and topic structure for the next 6 months
- KR: Grow subscriber base at least 5% per week, getting to 50,000 readers
- KR: Increase the CTR% to above industry average 3.5%
Objective: Improve our content and its distribution
- Implement 12 new channels/mediums to post old or new content
- Get 60 marketing takeaways from reading 1h of marketing materials a day
- Test 1 product review site for paid promotion.
As one can see, neither of these Objectives says "Write 100 pieces of content." That is because content alone almost never has a direct effect on the company. Unless you are selling articles. And even then, the OKR would be "find X new clients to sell our articles to."
Defining good OKRs.
While you may know what you want to achieve, writing it out can still be difficult. We talked to hundreds of customers about this issue. Most renowned OKR books don't even provide examples on how OKRs for different parts of the organization should look like.
To solve this issue when using Weekdone, we've created a new feature called "Examples". This allows you to view different OKR examples by job fields (e.g Marketing, Sales, HR) and roles (e.g Marketing Manager, Head of Sales, HR Manager) and many more to add them in Weekdone. You can access the examples by starting to add a new Objective, and then clicking Examples on the right.
Follow your Objectives.
It is also important to remember that OKR methodology isn't just about setting Objectives. Even more, it is about building a culture around it as well. Your weekly initiatives and plans should all help achieve your long term goals. And you should update the progress of your Key Results regularly.
OKRs should be discussed every week. Create a weekly ritual around them and discuss and review them with your team! Otherwise, at the end of the quarter, you may find that you are way off track!
With these examples and advice, hopefully you can get over some of your initial fears of OKRs and learn something new from journey. Of course, using an online tool like Weekdoneto implement OKRs can always help you get on the right path. Good luck!