Business growth requires long-term, strategic thinking. Setting aligned objectives is key to successful implementation of your strategy. Good strategic objectives help you:
- Communicate future directions with everyone in the company
- Engage and motivate employees
- Improve productivity and business performance
Stuck on which objectives to set? Take a look at the examples below for inspiration. We use the OKR method for these objectives.
Revenue
Objective: Break quarterly revenue record
Key Results:
- Hit quarterly revenue of $5m
- Get 30 new accounts
- Average deal size > $10k
Operations
Objective: Upgrade checkout process for e-commerce
Key Results:
- Make 3 payment options available (Credit card, debit card, and PayPal)
- Reduce average time spent on checkout by 50 seconds
- Reduce post-payment processing by 5 minutes with automation
Customer experience
Objective: Improve end-to-end customer experience
Key Results:
- Increase customer retention rate from 85% to 95%
- Increase average customer satisfaction score from 7.5 to 9
- Increase adoption rates from 75% to 90%
Growth
Objective: Launch product in new regions
Key Results:
- Quarterly sales over $500k
- Referrals > 90%
- Recruit 3 new staff for regional support
Brand
Objective: Increase company brand trust
Key Results:
- Receive 50 positive reviews on Capterra and Product Hunt
- Increase average customer satisfaction score from 7.5 to 9
- Land 10 press mentions and 3 interviews with industry publications and influencers
Quality
Objective: Streamline quality control
Key Results:
- Increase Net Promoter Score from 8 to 9
- Reduce churn rates by 30%
- Reduce error rates by 50%
Interested in learning more about OKR? Check out our Step-By-Step Guide!