OKR – Objectives & Key Results

Objectives and Key Results (OKR) is a popular method for setting and sharing goals, objectives and measurable results.

When researching Objectives and Key Results (OKR), you are often left with a question: WTF are OKRs? Really? Well, OKR is a critical thinking framework and goal setting methodology that helps companies to align goals and ensure everyone is working... Continue reading


Having OKR alignment is absolutely necessary in order to have OKR success. That being said, aligning OKRs is one of the most difficult portions of OKRs to understand. To exemplify this, even OKR Dream Daddy John Doerr doesn't really expand... Continue reading





The qualities of an effective team leader can be broken into 4 big categories – organizational communications, internal processes, productivity, and giving feedback. It's highly important that you approach team leadership as a process and not something you can get... Continue reading



Setting Objectives and Key Results (OKRs) for a marketing team is never easy. Marketing teams often deal with tasks and projects that do not produce immediate results. Goals, like improving SEO or increasing brand awareness, don´t always have easily measurable... Continue reading