OKR – Objectives & Key Results

Objectives and Key Results (OKR) is a popular method for setting and sharing goals, objectives and measurable results.

When researching Objectives and Key Results (OKR), you are often left with a question: WTF are OKRs? Really? Well, OKR is a critical thinking framework and goal setting methodology that helps companies to align goals and ensure everyone is working... Continue reading

Setting Objectives and Key Results (OKRs) for a marketing team is never easy. Marketing teams often deal with tasks and projects that do not produce immediate results. Goals, like improving SEO or increasing brand awareness, don´t always have easily measurable... Continue reading