Here we are in 2022 (yes, we’re struggling to believe it, too). Which means that it’s time for you and your team members to start thinking about what you’d like to accomplish this year.
If you’re not sure what you want to focus on or what steps you want to take to ensure your team’s goals are met, keep reading. Or, maybe you're more interested in larger scale goals, our post 15 best business goals examples is best for you!
Outlined below are some of the most effective ways to approach goal-setting. You’ll also find a list of 15 of the best team goals to consider for 2022.
Best Time to Set Goals for 2022
Some people might assume that it’s too early to be worrying about goals for 2022. They might be wondering why they can’t just wait until the new year to think about those things. After all, they’ve got enough on their plate trying to end the current year strong.
It’s understandable why you might feel this way. Neglecting goal-setting now, though, can lead to you and your team feeling like you’re playing catch-up before the new year even starts.
Ideally, you and your team will sit down to discuss 2022 goals sometime during the final week of the last quarter. Then, during the first week of the new quarter, you’ll have another meeting to choose 1-3 longer term goals to work toward during the year.
From here, you and your team can meet weekly to discuss short-term plans, assess progress, and make changes as needed. This approach helps everyone to stay motivated and focused on the big picture.
Types of Goals
When setting team goals, two of the most beneficial frameworks to use are SMART goals and OKRs. Below is a breakdown of both methodologies to help you decide which one will work best for you and your team:
The SMART acronym is short for:
- Specific: The exact thing you and your team want to achieve
- Measurable: The numerical constraints (how much effort will it take, how long will it take, how much will it cost, how will you monitor progress, etc.)
- Achievable: Can this goal be accomplished?
- Relevant: How will this goal benefit the team and the business?
- Time-based: When should the goal be accomplished?
An example of a SMART goal for 2022 might be something like:
We want to increase our website traffic by 15 percent by the end of the first quarter.
The OKR acronym is short for Objectives and Key Results. When teams use this goal-setting framework, they first identify an objective they want to work toward. Then, they list several key results they will use to measure their progress toward the specified objective.
To see what OKRs might look like in action, imagine a team that wants to improve customer satisfaction ratings. This is their Objective. After deciding what they want to accomplish, they next need to identify the key results they’ll use to ensure that happens.
Some examples of key results for this particular objective might include:
- Collect 20 customer feedback surveys each month
- Increase customer retention from 93 percent to 96 percent
- Attain and maintain a network promoter score (or NPS) of 9 or higher
If the team can meet these smaller goals, they’ll surely make progress toward their larger objective. During their goal-setting meetings, they can brainstorm strategies to implement to ensure they accomplish these particular tasks.
Best Team Goals for 2022
Now that you know more about the logistics of goal-setting, let’s get into some team goal ideas for 2022. Here are some general suggestions you and your team can use as a jumping-off point and customize to your needs:
1. Increase Customer Satisfaction Ratings
Assess current customer satisfaction ratings, including network promoter scores, and work together to identify specific ways to improve.
Take note of how many customers are sticking around long-term, or the number of churned customers per quarter – then identify potential pain points and work to resolve them.
If you’re happy with your current customer satisfaction and retention ratings, consider setting a goal around onboarding more new customers.
Customer contact volume is: the number of customers who are reaching out to your business with complaints, problems, etc.
Reducing this will lead to higher customer satisfaction ratings.
Increased likes, shares, and comments on social media can improve search engine rankings, boost sales, and more, so this is a great goal for marketing teams.
A consistent content calendar also helps marketing teams to generate more engagement and improve search engine rankings.
Pro Tip: Our marketing team at Weekdone Team Compass uses a modified version of Trello's content calendar template for this. It helps us organize our plan and keep everyone in the loop.
Conducting regular team-building activities can foster deeper connections and make collaboration efforts more effective.
The less time it takes to respond to clients who have questions or concerns, the happier they’ll be. Customer Success and Sales can benefit from this goal.
The same goes for problem resolution. The faster you can resolve issues for your customers, the better.
10. Earn New Certifications
Continuing education is a great way to keep your team motivated and ensure the business as a whole is moving in the right direction. Strive to earn a specific number amount as a team.
Bonus: Add these certifications to your LinkedIn profiles, this will not only increase individual employees value, but the company as a whole as well!
If money management is an issue for your team, set a goal to reduce accounts receivable and avoid carrying balances for long periods.
Regularly attending networking events is a great way to bring in new clients and foster beneficial partnerships with other businesses in your industry.
Increased sales revenue is a popular goal among sales teams. Why not work toward it in 2022 if things have been stagnant for a while?
The more efficient you are at turning around projects, the more productive your team is as a whole.
Read our post about how to write an action plan in order to stay on top of your projects as a team.
Happy stakeholders mean more work (and more money) for your team in the future. Evaluate current stakeholder satisfaction ratings and consider what you can do to improve them in 2022.
Final Thoughts on Team Goals for 2022
If you’ve been struggling to come with team goals for the new year, hopefully you've found one (or more) of the goals listed above useful.
Do you need help keeping track of goals or monitoring team progress? If so, Weekdone Team Compass is an intuitive team management software that helps you do this, and more! The software is free for team 3 or less, or just $29 per month for larger teams with unlimited users! Try it out today with your team to see if it's right for you!