20 OKR Examples for Growth Teams

OKR examples for growth - Weekdone Blog image. An employee of Growth team thinking about "structured ideas"

Imagine a business solution with aligned marketing, sales, and other data-driven individuals. The outcome of this cross functional team alignment has shown a 67% improvement in closing deals, and 58% better customer retention – a prime example of the success a business can experience with a growth team or department.

A growth team is a crucial department mainly responsible for finding the where the bottlenecks are in a business. Growth leaders and their teams seek to remove those challenges faced by the organization in order to improve overall business performance.

Therefore, this team may consist of individuals with varying focus areas and skill sets, and with OKRs they all come together with the same over-arching goal.

A Brief Breakdown of Objectives and Key Results

OKR stands for Objectives and Key Results. This popular goal management framework has notably helped some of the most successful companies in the world efficiently execute innovative strategies. 

OKRs continue to increase transparency in business while allowing stakeholders to focus on outcomes over outputs. By setting strategic, short-term (quarterly) goals, entire organizations are more focused on the big picture.

Every team OKR contains an aspirational, inspiring Objective that guides individuals to the best path forward. This is a qualitative statement.

Beneath that, 3 to 5 Key Results are set, these numerical values represent the results needed to achieve the Objective. Key Results are quantitative.

John Doerr's OKR formula

Benefits of Using OKRs for Growth

An entire organization must be on the same page to achieve growth. OKRs help increase clarity and transparency by setting measurable goals that every member of a team contributes to over a quarter.

Let's look at some of the specific advantages that OKRs bring to the table for both your growth team and the organization as a whole.

Agility: The OKR framework, when used across an entire organization provides clarity and simplicity that is otherwise lacking in other traditional goal-setting methodologies. Thanks to alignment and the transparent nature of OKRs, growth teams can work quickly and efficiently without much back and forth, or confusion on their role in the big picture.

Sets a clear path: KRs give team members a measurable understanding of how they can achieve a specific O. Each quarter, they consider innovative ways to meet those targets by planning longer-term initiatives and weekly plans. Ultimately, by setting ambitious objectives and seeing their progress through key results promotes engagement and motivation among employees.

Maximizes productivity: OKRs encourage employees to stay focused on only the most important activities that drive it forward. When using software to track OKRs, be sure to choose one that allows everyone to see each others OKRs. This increases productivity, encourages productivity, and you'll see more collaborative efforts.

Promotes teamwork: By using OKRs, teams are more connected to each other's day to day work, encouraging more cross-team discussions and critical thinking in order to meet their targets. The OKR process (planning, setting, weekly check-ins and company-wide quarterly OKR reviews) keeps OKRs at the top of mind for everyone and ensure regular connection and communication on the most important growth ideas.

20 OKR Examples for Growth Teams 

These 20 examples should spark your growth team's interest in working with the OKR methodology.

We've even included some related initiative examples to support your movement towards achieving each outcome.

Objective 1: Successfully launch version 3 of our product

Key Result 1: Increase follower count on Instagram and TikTok from 6,000 to 10,000

Key Result 2: Achieve a 3% 2nd-time app log-in during the first 7 days

Key Result 3: Get feedback from 400 existing users on new design

❗️Initiatives are your bigger projects or longer than a week activities that you work toward in a quarter to impact OKRs. They help you bridge the gap between strategy and execution.

Initiatives to KR 1: Share 3 posts daily on each social media platform for the next 90 days, engage with comments, create a giveaway campaign on social

Initiatives to KR 2: Improve in-app messaging by running A/B tests, optimize onboarding message for new users

Initiatives to KR 3: prepare and send email automation regarding incentive for trying the design, create push notification campaign in product to ask for feedback

Objective 2: Improve user experience in product

Key Result 1: Increase feature adoption rate for _______ by 3%

Key Result 2: Decrease User error rate on registration page by 15%

Key Result 3: Improve user stickiness by 30%

Objective 3: Enhance overall website experience

Key Result 1: Decrease user error rate on registration page by 15%

Key Result 2: Raise monthly returning visitors to learning center from 3,000 to 5,000

Key Result 3: Increase exit survey CSAT score by 35%

Objective 4: Turn partner network into a new stream of revenue

Key Result 1: Gain 100 new customers from referrals through the partner program

Key Result 2: Generate $15K in revenue from partners

Key Result 3: Gain 30 new partners this quarter

Objective 5: Develop a more proactive customer service strategy

Key Result 1: Increase in enriched leads to 60%

Key Result 2: Reduce complaints by 60%

Key Result 3: Reduce churn risk of customers by 35%

Objective 6: Empower clients to find help on their own by building top-tier help resources

Key Result 1: Increase traffic to the learning center from 300 to 1,000 unique visitors

Key Result 2: Lower the number of support tickets from 50 to 15%

Key Result 3: Increase customer satisfaction score by 10%

Possible initiative:

Publish a thorough FAQ page and knowledge base. The questions and information published here will be well researched by insights from the customer service team.

Objective 7: Improve our notability and brand recognition in our industry

Key Result 1: Increase customer MRR by 15%

Key Result 2: Gain 7K new emails from social media campaign alone

Key Result 3: Obtain a 75% response rate from referral survey

Objective 8: Increase product footprint

Key Result 1: Gain 6K new paying users

Key Result 2: Create and release a free version of product version 3

Key Result 3: Identify and gain 10 channel resellers

Objective 9: Become the top choice for customers in the MENA region

Key Result 1: Increase market share to 30% 

Key Result 2: Increase customer retention from 40 to 75%

Key Result 3: Increase conversion rate by 35%

Objective 10: Strengthen finances to allow the development of the next stage of our product

Key Result 1: Increase gross profit by 80%

Key Result 2: Generate 45K in revenue by Q3

Key Result 3: Lower our Customer Acquisition Cost (CAC) by 60% to increase Customer Lifetime Value

Possible initiatives:

Look into bolstering the pre-sales process to secure highest value leads, look into existing company finances and determine where to cut costs for KR 3.

Objective 11: Build content that generates more leads

Key Result 1: Increase click-through rate from 2,000 to 4,000 clicks monthly

Key Result 2: Increase the number of customers that find us through content from 30% to 60%

Key Result 3: Increase sign up conversion rate through content by 80%

Objective 12: Increase the number of accounts that expand from one user to a second user

Key Result 1: Have 45% of existing customers set up automated invites

Key Result 2: Increase new users inviting their teams from 5% to 20%

Key Result 3: Get 35% more organic visits to new landing page

Possible initiatives:

Create a landing page with dedicated messaging for the use case, improve call-to-action buttons on 100% of pages, create a chatbot message and email automation campaign for users to help with KR1.

Objective 13: Improve acquisition of new "good" leads

Key Result 1: Increase organic traffic from SEO commercial buying intent keywords from 6K to 10K.

Key Result 2: Increase the company average deal by 45% with up-sells

Key Result 3: Increase conversion rate from 50% to 70%

Objective 14: Improve onboarding flow through incentive programs for users

Key Result 1: Increase retention rate of customers during first 7 days by 30%

Key Result 2: Get at least 60% of customers complete 100% of new onboarding

Key Result 3: Decrease churn rate in first 7 days from 30 to 10%

Possible initiatives:

Test 5 prototypes for different onboarding flows, make metrics dashboards to better test and measure your conversions, run 15 experiments to test incentives.

Objective 15: Improve our growth team activities to gain more qualified leads

Key Result 1: Reduce the number of hours sales spends on cold calls from 10 to 2 per week

Key Result 2: Research, test, and expand to 5 new channels

Key Result 3: Increase conversion to sale rate from 2.5 to 4%

Objective 16: Adopt and foster a culture of business growth and experimentation in the company

Key Result 1: Get 75% company participation in new online growth courses

Key Result 2: Increase our use of current engagement software from 30% to 80%

Key Result 3: Review 60% of customer complaints and share new product idea to solve by end of the quarter.

Possible initiatives:

Run 3 workshops in each of the following departments: marketing, sales, and engineering, or introduce a budget of $3,000 per year for online growth courses

Objective 17: Design the wireframe for a new mobile app

Key Result 1: Report customer needs and wants based on 100 customer recordings

Key Result 2: Develop new app prototype at 95% completion

Key Result 3: Record user error through 300 product demos

Objective 18: Properly implement A/B testing into the design team

Key Result 1: Obtain and record results from 10 A/B tests from website

Key Result 2: Get 100% participation in 3 training workshops prepared for the quarter

Key Result 3: Achieve 3.5% higher click-through-rate on 4 running tests

Objective 19: Promote a culture of inclusion and well-being that helps attract and retain top-tier talent

Key Result 1: Develop and implement improvements to the hiring process that expands the candidate pool to include underrepresented communities by 50%

Key Result 2: Improve work-life balance and mental health scores by 70% on internal surveys

Key Result 3: Obtain an 85% employee engagement score

Objective 20: Reach 40,000 new prospects

Key Result 1: Build our newsletter subscriber list to 100,000 subscribers

Key Result 2: Increase ad spend to $15k per month while maintaining CTR at 3.5%

Key Result 3: Achieve 2,000 average monthly listens on our community podcast 

Possible initiative:

Research and identify the topics most important to the audience and begin creating audio content for the podcast. 

Start Hacking Your Business's Growth Potential

Now that you've seen different OKR examples for growth, it's time to start working towards them today! The easiest way to do this is by copying the examples directly into a top-tier OKR software solution. Starting with OKR software ensures that your business can seamlessly adapt and add new users over time as you scale up – rather than working with a spreadsheet or template.

Weekdone is your premium OKR software dedicated to helping you succeed with the methodology. Our most popular features help you write and structure your goals while aligning activities across the organization in a clear, simple, and visually appealing way.

If you're ready to start moving everyone in a unified direction toward company objectives, get started with Weekdone today.