OKR Tracking: Why It Matters and How to Do It

According to Staples National Small Business Survey, more than 80% out of the surveyed 400 small business owners said they don’t keep track of their business goals. 77% of those same respondents said they have yet to achieve their vision for the company. With these statistics alone, it seems reasonable to state that these two things are linked: tracking and achievement. 

The most challenging part of any business goal-setting is sticking to what you’ve set to accomplish, and keeping track of it. To do this successfully, you need to understand what to track, and how to measure it.

OKRs (Objectives and Key Results) is more than a goal-setting methodology. It helps you to understand where you’re lagging behind and what to improve – consistently tracking OKRs helps draw your attention to the most important points.

This guide breaks down everything you need to know about the benefits of tracking OKRs. You’ll also learn about how to track OKRs effectively and the tools that will help you maximize your results. 

What are OKRs?

Objectives and Key Results is a framework used to facilitate company growth, encourage continuous improvement, and maintain high levels of team engagement. 

Objectives are specific goals that a team or company wants to reach. Key Results are the specific metrics used to determine whether or not the team or company is on track toward reaching its Objective. 

What is OKR Tracking?

Very briefly, OKR tracking is the process of reviewing previously set Objectives and Key Results – on a weekly basis.

A large part of the OKR tracking process is the OKR Weekly Check-In: a team meeting held each week for teams to share progress made in order to keep track of accomplishments and upcoming plans focused on moving the needle forward.

It is helpful to visually track team and company level OKRs with OKR tracking tools – we'll share more on that later!

OKR format in Weekdone

Benefits of Tracking OKRs

Most people can answer the question, “why are OKRs important?”

However, what they don’t realize is the importance of tracking Objectives and Key Results, and how to track what really matters. With so many opportunities for improvement, teams often lose track of what makes the highest priority or what will give the quickest win.

That’s where OKR tracking comes in – helping you keep the focus on what will deliver the biggest value to the company without spreading yourself too thin.

Apart from keeping the focus on what to track, there are other noteworthy benefits of OKR tracking to keep in mind:

  • Monitor teams’ progress: OKR tracking makes it easier for team leaders to keep up with team members’ progress and make sure they’re moving in the right direction.
  • Maintain motivation and engagement: Seeing evidence of their progress can keep team members motivated and helps them to stay engaged on a day-to-day basis.
  • Collect data: When you use an OKR tracking tool, you gain a variety of data points you can use to generate reports and share progress with other team leaders and higher-ups.

Best Way to Track OKRs: 9 Best Practices

Tracking OKRs is crucial if you want to enhance the outcome of your work. Regularly tracking OKRs helps teams make more data-driven decisions with each check-in as you’ll gain insight into what to measure, how to measure, and a snapshot of what success looks like for your team at the end of the quarter.

If you're looking for details on how to track OKRs – these 9 best practices are for you!

1. Write Qualitative Objectives and Quantitative Key Results

Remember, Objectives are qualitative. They should be written in brief, descriptive language that helps you and your team to identify the specific qualities you want to achieve.

For example, you may want to “Launch a world-class product” or “Create a more efficient shipping experience.”

Key Results, on the other hand, are quantitative. They should be written using measurable language that helps you to deliver on your predetermined objectives.

For example, let’s say your Objective is to create a more efficient shipping experience. Your Key Results may include things like: reducing average shipping time to 5 business days or sending 200 email polls to gain insight into the current shipping experience.

📝 Don't miss this article on how to write good OKRs *examples included.

2. Decide What Exactly You Are Measuring in Your Key Results

There’s no room for vagueness when you’re creating your team’s Key Results. You need to know exactly what you’re measuring.

You could be measure:

  • the number of people who attend an event,
  • the percentage by which your email list grows,
  • or the number of calls you make to lapsed clients.

The most important thing is that there’s no confusion regarding the data you’re trying to collect.

3. Think of How to Measure OKRs

Once you’ve determined what you’re measuring, your next step is to think about how you’re going to measure.

You need to have a system in place for monitoring progress and keeping track of how close you’re getting toward achieving each of your Objectives — typically in percentages, numbers, or items.

Some teams use an OKR spreadsheet to measure performance, and others use a more advanced option like OKR software.

4. Add Initiatives to Drive OKRs

Initiatives are specific projects or larger plans that drive your OKRs forward. You can’t measure Initiatives’ success in numbers but you can definitely see how they impact the progress of your Key Results and help your team to achieve its Objectives.

Examples of Initiatives could be:

  • drafting an email newsletter,
  • scheduling regular times to call clients,
  • upgrading your company’s website design for a better checkout experience.

Essentially, anything your team does to move toward accomplishing its goals falls under the Initiatives umbrella.

Initiatives in Weekdone for tracking progress on OKRs

5. Connect Objectives, Key Results, and Initiatives

If you and your team want to see the best results from your OKR tracking system, you need to make sure each of your Objectives, Key Results, and Initiatives are aligned.

When you’re writing OKRs, consider whether or not everything connects and builds off of each other. If they don’t, you’re going to have a hard time tracking progress on your OKRs and understanding whether you’re improving or not.

👉 In Weekdone you’re offered an OKR hierarchy view that helps you and your team visualize the company’s OKRs and their alignment across the entire organization. Easily track progress on your OKRs.

OKR Hierarchy in Weekdone for Tracking Company OKRs

6. Make Your OKRs Transparent

A highly effective way to connect your Objectives, Key Results, and Initiatives is to share them with the entire team. Better yet, get various team members in on the process of drafting OKRs to begin with.

The more transparency there is across all teams and team members, the easier it is to measure progress and maintain a sense of accountability. This helps to keep everyone engaged and motivated, too. 

7. Create Weekly Plans Right Under OKRs

Creating new plans each week — and updating their status regularly — is another strategy that can ensure everyone keeps track of their OKRs progress and contributes to the quarterly OKRs weekly. If team members always have new plans and Initiatives they’re working on, it’s easier to make sure all team members are on the same page.

Weekdone’s software allows you to add weekly plans directly under your OKRs. This lets you view Objectives, Key Results and Weekly items together with the help of the Objective Dashboard view.

Plans, Progress, and Problems for OKR planning and tracking

This page provides a bird’s eye view of each Objective, so you can quickly see how team members are progressing toward accomplishing particular Key Results. You can also see at a glance who has made changes or completed Weekly Plans. 

8. Update Your OKRs Progress on a Weekly Basis

Make sure everyone is updating progress on their team OKRs each week, too. Team members should be able to easily check in and see how they’re doing and how close they are to achieving each of their key results (and the guiding objective). 

Weekdone makes it easy for you to set up and conduct weekly OKR check-ins with your team. These weekly 15-20 minute check-in meetings provide a place and time for you and your team members to reflect on progress, address any problems that have arisen over the past week, and set new priorities for the coming week.

Weekly check-ins encourage personal responsibility as well. They allow everyone to take ownership of their work and contributions while also receiving beneficial feedback from their co-workers.

9. Hold a Company-Wide Review at the End of the Quarter

At the end of each quarter, hold a company-wide review to celebrate progress, highlight key performance improvements, and share reports illustrating the effectiveness of the OKR methodology — not to mention the impressiveness of your team and their hard work.

Tracking OKRs throughout the quarter — and then hosting a review — makes it easier for everyone to reflect on their performance. They can analyze what they’ve done well and discuss what they want to change in the coming quarter.

Quarterly OKR reviews create more accountability for individuals, teams, and the company as a whole and contribute to a more results-driven culture.

🎤 Read our interview with Weekdone OKR coach, Ana as she shares the best practices for retrospectives on individual, team and company levels!

OKR Examples for Team Inspiration

Now that you’ve got the hang of how to track OKRs — and understand why tracking is crucial — it's time to move on to some practical OKR examples. Here are some good OKRs to inspire you and your team:

Marketing OKRs

Objective: Improve the company’s presence on relevant review websites

  • KR1: Increase the number of positive brand mentions from 500 to 1,000 in 30 days
  • KR2: Increase the number of positive reviews on Yelp from 5 to 10
  • KR3: Increase the number of positive Google reviews from 10 to 20

Sales OKRs

Objective: Improve the company’s process for nurturing relationships with potential customers

  • KR1: Increase the number of second meetings we book by 30 percent
  • KR2: Improve email response rate from 5 percent to 10 percent
  • KR3: Receive at least 40 percent of the lost deals replying to our “why not us?” survey

Product OKRs

Objective: Increase the delivery speed of new product features

  • KR1: Increase the sprint team’s velocity from 30 to 40 points
  • KR2: Reduce the number of bugs per feature from 8 to 4
  • KR3: Reduce the average lead time from product feature definition to delivery from 4 to 2 weeks

Types of OKR Tracking Methods

It doesn’t matter if you’re tracking marketing OKRs, sales OKRs, or product OKRs. You need to use the right OKR tracker in order to align these with the Company Objectives.

There are two options you can use for OKR tracking: OKR tracking software or an OKR template.

OKR Tracking Software

Spreadsheets are fine when you’re first getting started with OKRs. However, they’re not as effective as a more in-depth tool with expanded features and a goal tracking dashboard.

An OKR tracker tool like Weekdone provides you with a more expansive set of features for setting OKRs, monitoring progress and keeping focus during weekly check-in meetings.

This software does all the heavy lifting for you, so you don’t have to manually input all your data with every update. It even generates impressive status reports for team members, team leaders, and other higher-ups in the company. 

Weekdone OKR tracking software - company view of OKRs

If you're ready to test out various OKR tracking software solutions, check out our article sharing the best OKR tools on the market! You'll find the top options with information for comparing features, integrations, prices, as well as pros and cons of each!

OKR Tracking Template (Google Sheets & Excel)

If you decide to use a standard spreadsheet to track your OKRs, an OKR tracking template will provide a useful guide. It simplifies the process and helps you ensure you’re not forgetting any valuable details.

This customizable template gives you an introduction page to familiarize your teams on how to use it, sample OKRs (for company and team levels), and pre-made pages for Company OKRs and 3 teams (copy pages and duplicate as needed depending on your company size). This spreadsheet template is available in Google Sheets, Excel, PDF and Word.

Final Thoughts on OKR Tracking

Learning how to manage OKRs is an important element of the OKR process and is necessary to any team’s OKR progress. Some final tips to ensure you're on the right track:

  • OKR tracking makes it easy for you to monitor teams’ progress, maintain motivation and engagement, and collect data for easier reporting.
  • Implementing OKR tracking best practices helps you to see better results and gather the greatest amount of data for reporting and progress tracking.
  • Best OKR tracker options are: OKR software and OKR spreadsheets
  • The best OKR tracking software provides more features and resources for introducing Initiatives, monitoring progress, generating reports, and more.

Check out Weekdone today to experience the benefits of OKRs and quality OKR tracking for your team.